Marketing management project Case Study Example | Topics and Well Written Essays - 500 words

Marketing management project - Case Study Example The critical problem of the agency involves a very important decision of whether to expand or continue the way it is for the agency. Grabbing a large portfolio would lead to expansion and better avenues of growth but it comes with the risks and the costs. Maintaining the status quo would be a less risky solution but not getting any return in the long run. Firstly, In case if the Yadana account doesn’t work well it would have to reducing the manpower hired for the account will damage the agency’s image. Secondly, determining the medium of advertising seems to be a problem, ignoring television would be ignoring the urban and metro market wherein radio and print would require a different skill set for a strong customer base to create. Thirdly, the customer although aware of the market is brand loyal and needs to be educated first. Fourthly, as the market seems to have shrunken it would actually be an opportunity in disguise. Very few players would always give a chance to grab a very large share of the market. 1. The investments would again run neck to neck with operating cost versus marketing costs. If the overall market is gloomy even if the most aggressive marketing techniques are implemented the results remain uncertain. 3. A customer survey and feedback would give a clear idea to the agency regarding the customer expectations. It would also give an opportunity to review its own strengths and weaknesses which is necessary. Advertising seems to be a very volatile business that fluctuates along with the markets and economic conditions. But if all the parameters of managing a business are to be applied then any business after doing an accurate assessment of its own strengths and weaknesses should go ahead and convert market threats into opportunities. Economic downturn is not a bane but certainly can be blessing in disguise. There are some changes which are forced by the environmental factors on the organization, but organizations who

Essentials of Management Essay Example | Topics and Well Written Essays - 4250 words

Essentials of Management - Essay Example The primary problems with the delegation process are the loss of power, the chances of insubordination, loss of accountability and the chances the work may get delayed. These are the various problems of the delegation. Once the job has been delegated, the Manager may fear that the individual may not perform perfectly either due to the lack of resources, money or senses of responsibility. This may ultimately affect the KRA’s of the manager; the other issue may be the insecurity that is present among the managers. The individual who has been entrusted with the job may go on to outperform the Manager. Thereby, these are the problems faced in the delegation process. There are various steps that can be taken to overcome these problems. The main steps are the infusion of responsibility in the individuals to deliver the work on time, and not to have any amount of insubordination. This can be accomplished by the creation of a proper work culture wherein there is an intrinsic sense of responsibility among the individuals. Also, the individuals should be accountable to the work that is performed by them. Building trust in the virtual teams The process of building trust in virtual teams is a multifarious process with multiple layers involved. The steps that I would take to maintain trust are a lot of online meeting between the members so that they can come to know each other. This would mean that a lot of online transactions should be maintained in order to have the optimum level of trust to be maintained among these members. Another important aspect is the acceptance of the cultural differences between the members. Thee should be a lot telephone calls, online chats , video conferencing and common brain storming sessions over the internet. The other important factor is that the members have to complement each others abilities to build up the trust. Business Research Methods Research question- Should the performance bar of a company be constantly raised at the cost of rising levels of stress and attrition? Analysis-In order to survive the current market, the organization should always keep on evolving and changing that would basically mean that the structures are being organizes in such a manner that there is continuous growth in the organization. It should also ensure that the performance levels are always on the top. Given the current levels of the employee attrition and the stress levels, should such a strategy be actively followed within the company Methodology - Data sampling is of primary importance here, the main strategy that has to be adhered to is the population sampling strategy. The sampling frame has also to be fixed since we are dealing with extremely large sensitive amounts of data, the proper identification of each and every individual involved in the data set is extremely important. The type of sampling that has to be followed here is probability sampling. This is extremely important in the light of the data that is being inve stigated. The chances of the selection of each entity in the sample should be more than one. The subdivision of the sampling frame applies is the stratified sampling. The stratified sampling is used to divide the population into the necessary subsets for the analysis. The dependent variables are the frequency of the distribution randomness of the population set, the methodology segregation taken and the variability of the stratified data. The independent variables are the designation, the work level and responsibilities Understanding- The method of the data collection is